FEDOTA FAULKNER REAL ESTATE.
Jules Fedota and Myles Faulkner wanted to demystify the home buying process. Many of their clients were young-ish first time buyers. So we designed a light humorous info-graphic messaging platform to ease the trepidation of entering the world of real estate. We utilized the visual vocabulary across all their marketing collateral. This spread shows the basic steps of buying a house.
We would use the system for many purposes as we saw fit, for example, to tell Jules and Myles histories or to convey company information or…
…to help sell a property or to provide simplified maps of Portland neighborhoods.
Monthly mailers use the info-graphic language.
For the holidays some clients received a promotional wood box containing four pint glasses. The above scenes utilized our graphic vocabulary to depict home life over the four seasons, a pint glass is in each scene. We would burn the appropriate seasonal scene onto the wood box tops. The pint glasses were printed with the Fedota Faulkner logo and one of our iconic styled houses.
Here is a simpler iteration of the wood box theme, this time for bottles of wine. I never had the chance to photograph the seasonal pint glass boxes, but this actual box shows the same execution.
Before Fedota Faulker as a singular unit was created is was originally gonna be "Fedota AND Faulkner." We were pursuing separate yet united branding options. We were on the verge of going this route until they decided to merge into singularity.