NIKE SOCCER–USA REGION.
I was brought into this category to kick some life into the line. The line had grown stale and wasn't reflecting the energy in the game at the time. The apparel designer and I created this presentation to kick off our new vision for the brand.
The 2002 World Cup had a high energy almost punk/rave vibe going on. We wanted to capture that. We wanted to merge punk grit and drive with tech innovation.
We wanted a line with blood, sweat, crazy haircuts, and pure fight blended with…
…slick innovation…
…like graffiti on a pristine bullet train.
Here are a few tee and apparel graphics resulting from the new direction.