THE FUTURE OF NIKE POSTER. Nike selected a few senior designers to create posters on the theme "The Future of Nike." That was all the direction we received, they wanted to see what we came with. All the posters were featured in an on campus exhibition.
THE ZECH FAMILY TREE. I was hired to create a family tree for a big family reunion. The woman that hired me wanted something unexpected and fun. So I came up with this tree/subway map. Apparently it was a huge hit, the family, especially the kids, hovered around it tracing out their line with their fingers.
NIKE KUBRICK. Nike and Medicom Toys unleashed blank Kubrick toys to Nike designers and wanted us to customize them with "a personal vision through a Nike filter…or perhaps Nike vision through a personal filter." I came up with this. I made the uniform out of actual fabric and the shoes are made of actual shoe leather. All the versions were published in a cool book in a clamshell case, this is my page spread.
WILDER CAFE. When I first met with the owner of Wilder I doodled a bunch of sketches to find a general vibe she liked. I went on my way, designed a bunch of options, met again, she kept pointing to this specific doodle–wanted this spirit and flow. So I went home to work on round two, closer, but still missing mark for her. Finally I had an "a-ha" moment. "Why don't we just use this doodle?" Bam. A word mark was created! She then she had it routed out of wood for the front sign.
PORTLAND PUBLIC SCHOOLS–RECONNECT CAMPAIGN. This is a Tri-Met ad campaign for the Portland Public Schools Reconnect initiative. The campaign is directed at kids who simply stopped attending school. I helped direct the photoshoot. The photographer is Katharine Kimball. The subjects are actual students who re-enrolled in high school and graduated. The older folks are the counselors that helped them through the process.
XIO STRATEGIES. Establish a style guide for a firm that did not have one. XIO Strategies was a Washington DC consulting firm and it had an extremely messy communications style–typefaces galore, every page of the corporate overview presentation looked different from each other, and they didn’t even use their corporate color scheme. So I created a simple style guide which was not too far out for a very sober company. I drafted off their existing corporate assets that they were not using and defined presentation parameters that the whole company could use. It was not the sexiest thing, but it created a far better presentation than they previously had. It was used for email communications, brochures, buttons, and sales presentations.